At The Little Farm Co., we believe great brands donβt just advertise β they create experiences. As part of our on-ground marketing across pickleball courts in NCR, we brought this belief to life through a bold graffiti installation right at the heart of the game.
This isnβt just wall art. Itβs a statement.
By transforming a regular court wall into a vibrant visual of our signature mango pickle, weβve created a moment that players canβt miss β or forget. The idea was simple: bring ghar jaisa swaad into an unexpected space and make it part of the experience, not just a product on the shelf.
Watch full Timelapse video click here
Pickleball is fast, social, and growing rapidly among urban audiences β exactly where we want our brand to show up. And instead of traditional branding, we chose something more immersive. Something that sparks curiosity, conversations, and of course, cravings.
From the cracked-wall effect to the bold product placement, every element of the graffiti is designed to stand out and connect β visually and emotionally.
This is just one part of our larger vision to blend lifestyle with flavor. As we continue expanding our presence across courts in NCR, youβll see more such creative activations that bring people closer to what we stand for: authentic, homestyle taste with a modern twist.
Because for us, itβs not just about being seen β itβs about being experienced.
Court: (Pickleball palace)
B -92, Block B, Block C, Ardee City, Sector 52, Gurugram, Haryana 122003
