At The Little Farm Co., weβre always looking for creative ways to bring our flavours closer to peopleβand this time, we took it to the court.
When we stepped onto the pickleball court, one thought stood out instantlyβsomething was missing. For a game called pickleball, where were the actual pickles? π«
That simple idea sparked something exciting. What started as a fun observation quickly turned into a full-fledged campaignβbringing together sport, community, and the nostalgic taste of real, homestyle pickles.
Turning a Game into an Experience
In collaboration with Turf.xl, Rulo, & Let's pickle, Across Delhi NCR, we launched a unique on-ground campaign that blends the energy of pickleball with the bold flavours of our products.
The idea was simple:
Create an experience where people donβt just play, but also pause, taste, and connect with flavours that remind them of home.
From intense rallies on the court to enjoying a spicy bite of mango pickle off it, we wanted every moment to feel memorable. Itβs not just about the gameβitβs about the experience that comes with it.
Bringing βGhar Jaisa Swaadβ to the Court
Our pickles are rooted in traditionβmade with natural ingredients and inspired by recipes passed down through generations. With this campaign, weβre taking that ghar jaisa swaad beyond the dining table and into everyday moments, even on a sports court.
Because great taste isnβt limited to mealsβitβs something you can enjoy anytime, anywhere.
Location 1: π Climb Central, Mehrauli Road, Delhi
Locatoin 2: Rulo, Panchshila Club, Panchsheel Marg, Block N, Panchsheel Park North, Panchsheel Park, Delhi, New Delhi, Delhi 110017
Location 3: A-74, Industrial Area Phase I, Naraina Industrial Area Phase 1, Naraina, New Delhi, Delhi, 110028
Play. Taste. Repeat.
This campaign is our way of celebrating community, nostalgia, and flavourβall in one place. Whether youβre here for the game or the taste, we promise an experience that stays with you.
So come join us, play a set, and discover what happens when pickleball meets real pickles. ππ₯ Share your winning score with us on our instagram to get some exciting discounts!! @thelittlefarmco
