Interview: Niharika Bhargava on The IndianPreneur
Posted by THE LITTLE FARM CO.
The little farm co. , own and manage farms in Madhya Pradesh where we produce fruits, vegetables and spices using organic fertilisers and local seeds. We have recently started producing Pickles and Superfoods as a natural sequence for value addition at our farms. Here we handcraft pickles after sun drying the products using traditional recipes. All our employee force for our products are women belonging to the lower section of society who have faced domestic violence or are single parents struggling to support their family. We closely work with Asha NGO who helps us recruit these women.
Our market survey indicated that most products (pickles) available in the market today are produced using mechanized processes and are filled with additives and preservatives to increase shelf life and provide stability to the product. These products somehow do not have the same appeal or taste as hand-made/home-made pickles do.
Therefore our endeavour is to provide customers with pickles that are farm fresh, preservative and additive free using traditional recipes and that taste exactly as pickles used to before modern food processing industry started.
